A UX strategy for a cutting-edge CRM platform
UX Strategy - Microsoft
Redmond, WA USA
MSOneRm - One Client Relationship
OneRm is next generation marketing automation platform leveraging both subscription and consumer usage data in a real-time event-based environment.
OneRm represents a key MSFT investment for the Office division at Microsoft. Marketers can design, build, and trigger highly targeted/personalized marketing campaigns to millions of consumers efficiently effectively across the legacy product line that arm stakeholders with live statistics and campaign results enabling someday decision making.
Given the state of the project a strategy, designed to be comprehensive, we set forth with and an idea that the client could approach the challenges as an "a la carte" approach to UX problem-solving. The strategy is laid out as such with a multitude of usability and HCI tools and qualitative test solutions Microsoft can choose from such as mental models and other types of graphic qualitative studies.