UI, GUI, WIREFRAMING & PRODUCT DEVELOPMENT - Case Study

 

CASE STUDY - SellerActive.com

Bookbyte & SellerActive - Micro Persona development, UX & UI Guidlines, and (IA) information architecture

Bookbyte is the parent company to SellerActive. SellerActive.com is a complex software platform for retailers to post easily to Amazon.com, Ebay.com, and many other retail sites easily. Persona and characteristic development were preformed for client understanding for Selleractive.com. Results were used to guide the user experience (UX) and user interface design (UI) solution for several keay areas of the selleractive platform.

 

 

The Problem

SellerActive.com is looking to develop and design a platform with superior user interface and user experience so that it may compete on a web subscription-based platform with its competitors and in a densely populated and growing marketplace. Being a new but already profitable start out SellerAactive.com is rolling out its first iteration of UI & UX solutions.

Persona development and user experience guidlines (UX)

Persona - BookByte & Seller Active

Selleractive.com

 

Salem, OR USA

Understanding the needs and frustrations of a retail store founder selling on Amazon and EBay.com

Persona - BookByte & Seller Active

Selleractive.com

 

Salem, OR USA

Understanding the needs and frustrations of a CEO hoping to expand services to consumers

User flow and process, (UI) design, software interaction design, and

(IA) information architesture examples.

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Before and after examples.

Before

Solution

 

Intra-platform user feedback solution. This process is an animated experience for the user gently gliding up from the bottom of the screen. The user an hover over the feedback Icon or click them to activate the feedback loop. 

Solution

 

This project posted a number of user interface challenges. One of which was the process by which a user uploads multiple images with a graphical solution dovetailed within the process of posting to retail sites simultaneously like Amazon and eBay.com. The example below is one of many graphical interface design solutions brought forward to address a, comfortable yet easy to look at application, for long customer use sessions.

Solution

 

An approachable UI design with mature yet exciting and easy to look at color palette options were used. Navigational and image submission obstacles were prominent in this project. With over 10 retail sites to post to simultaneously many process oriented obstacles on multiple platforms had to be addressed.

After

After

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