MC Design Thinking - Yahoo! Band Management

Yahoo! Billboards:
Responsible on occasion for meeting time teams and outside advertising agencies about the evolution of the creative and it's applications and expansions.

Yahoo! Properties Brand Guidelines: Responsible for the enforcement of all brand guidelines across the entire portfolio of properties. Responsible for working with artists and sourcing art for creative projects in brand.

Yahoo! Properties Brand Guidelines: Responsible for the enforcement of all brand guidelines across the entire portfolio of properties

Yahoo! Properties Brand Guidelines: Responsible for the enforcement of all brand guidelines across the entire portfolio of properties.

Responsible for the creation and often Business Development of marketing and Guerrilla Marketing Ideas and their creation as well as brainstorming.

Yahoo! Properties Brand Guidelines: Responsible for the enforcement of all brand guidelines across the entire portfolio of properties.

Responsible for the creation and often Business Development of marketing and Guerrilla Marketing Ideas and their creation as well as brainstorming.

Responsible for the enforcement of all brand guidelines across the entire portfolio of properties.

Responsible for working with property managers and assisting them in developing materials and necessities for doing their jobs.

Responsible for the creation and often Business Development of marketing and Guerrilla Marketing Ideas and their creation as well as brainstorming.

Part of a team assigned to input thought and Ideas regularly on the evolution of the Brand and the public appearance of the brand.

Responsible for working with property managers and assisting them in developing materials and necessities for doing their jobs.

Responsible for the creation of artwork for any and all departments including HR for construction based creative design.

Responsible for working with and sourcing artists for Brand placement pieces like the Purple Cow in NYC. A public place to access the internet.

Responsible for the creation and often Business Development of marketing and Guerrilla Marketing Ideas and their creation as well as brainstorming.

While at Yahoo! until 2001 I worked with a team of creatives challenged with the public presentation of the Yahoo! brand. These images represent a small fraction of the work we were faced with daily in both on and offline environments across many platforms and countries.

YAHOO! BRAND MANAGEMENT

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