Advertising design, copywriting & tagline creation
Advertising design, copywriting & tagline creation
Project Management
SCRUM Master
Lead Product Design
UX Research | UX & UI Design

MSOneRm - One Client Relationship
OneRm is next-generation marketing automation platform leveraging both subscription and consumer usage data in a real-time event-based environment.
Professional Deeper Dive:
As a hybrid Qualitative Researcher, Principal UX Designer, (IC)Independent Contributor, and (PM) Project Manager with two decades of experience, I bring a wealth of expertise to companies looking to enhance their user experiences and strategic scaling efforts. I am adept in a variety of UX research methodologies, including ethnographic studies and remote testing, with a focus on voice user experience, assisted AI & GenAI or Generative Artificial intelligence, and comprehensive design systems. I use claude.ai, Chat.GPT, MidJourney, and perplexity.ai as an ai assistant with a particular focus on Prompting for automation using make.com.
My passion lies in exploring UX for cognitive decline in the elderly and driving innovative enterprise design systems with a specific focus on Data visualization. I excel in building and mentoring lean UX teams, translating strategic goals into actionable plans, and managing complex projects within budget constraints. With a proven track record in generating significant revenue increases and fostering professional development, I am committed to propelling businesses forward through enhanced UX strategies and innovative solutions. Let’s connect!
Personal:
I am a passionate paddleboarder and surfer, frequenting the waters from the Pacific Northwest to Hawaii. Raised in a family dedicated to the U.S. Navy, I have had the unique opportunity to live across the coastal seaboard of the United States, as well as in Puerto Rico and Italy. My profound love for the ocean extends to scuba diving, marine life, and environmental conservation, and I actively support organizations like Sea Shepherd that protect our seas. In addition to my environmental pursuits, I am an admirer of James Gandolfini Jr. I've even created a filmography infographic celebrating his remarkable career, which spanned 38 nominations and 19 awards—a testament to his enduring legacy in film.
Nemesis:
Cat hair in-keyboard.
CV:
Education:
UX CASE STUDIES

Lead Product Design
Qual Research + UX & UI Design

Technology Strategist and Project Management
Qualitative Investigation, Business Analysis

Lead Product Design
Qual Research + UX & UI Design



Lead Product Design
Qual Research + UX & UI Design
Lead Product Design
UX Research | UX & UI Design

Bersin by Deloitte - Resouncive HR Research Platform and Digital E-Reader with infused D3JS.
Case Study: Ground-up redesign Digitally responsive research enterprise subscription platform.
Creative Direction
UXD, UI Design, Design System

Bersin by Deloitte - Resouncive HR Research Platform Marketing Website
Creative Direction: Marketing Website for a global responsive enterprise subscription platform.
Lead HCI/UX Arch. and Designer
Qual Research +
Research, UX & UI Design

A 12-week thesis project with Amazon Foods
Learn to make butter chicken from an Alexa refrigerator and order all ingredients from your kitchen.

Lead Product Design
UX Research | UX & UI Design
Case Study: Blockchain reinsurance marketplace that transparently prices and syndicates risk.


Lead Product Design
UX Research | UX & UI Design
Microsoft
MSOneRm - One Client Relationship
Redmond, WA USA
Case Studies: A Subscriber Data-infused CRM tool from proof of concept to launch.

Contract campaign work - RVCA & Patagonia

GenerativeAI Art for retail product design using MidJourney and other AI Apps
Two years of experience creating original content for retail product design.

All digital artwork was Designs using generative AI via mid journey. Art then filtered through Adobe for better resolution.

All digital artwork was Designs using generative AI via mid journey. Art then filtered through Adobe for better resolution.

All digital artwork was Designs using generative AI via mid journey. Art then filtered through Adobe for better resolution.

All digital artwork was Designs using generative AI via mid journey. Art then filtered through Adobe for better resolution.

Let's talk.
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