DESIGN THINKING AT WORK

UX Case Study - Bing.com in augmented reality

CASE STUDY - Bing Search

A 24 hour creative exercise in design thinking

Bing Search - A glimpse into the future of search on an imaginative level.

 

The Problem

 

An job application/ submission for "Design Principal" for Bing Search at Microsoft

 

Question

 

What is possible in search today Imagine the future of search online from a truly interactive perspective. What needs to change? What needs to shift? If anything were possible, what might it look like?

 

The Solution

 

Bing Spherespace is about promoting 4 main factors in search: Search, Transparency, Augmented Interactivity, and visual story telling 

 

Spherespace is based on a person’s intuitive desire to feel or be part of kinesthetically, finding results to problems that they are searching for. Sphearspace is about including the user in on discovering the solution in which they’re searching for and showing them how they achieved goals visually over time. It’s also just plain fun!  

A glimpse into the future of search on a truly imaginative level. What if?

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