CASE STUDY - Bing Search

24-Hour Creative Exercise in Design Thinking

Bing Search - a glimpse into the future of search on an imaginative level.

 

The Problem:

Develop a solution to present as part of a “Design Principal” job application/submission for Bing Search at Microsoft.

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The Question

 

What is possible in search today? Imagine the future of search online from a truly interactive perspective:

• What needs to change? 

• What needs to shift? 

• If anything were possible, what might it look like?

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The Solution

 

Bing Spherespace promotes 4 main search factors: 

Search | Transparency | Augmented Interactivity | Visual Storytelling 

Spherespace is based on a person’s intuitive desire to be kinesthetically involved in the search for a solution to the problem they are facing. Sphearspace answers the question of how to include the user in their desired solution’s discovery while demonstrating to them how their goals were achieved over time in a visual manner. It’s also just plain fun!  

 

A glimpse into the future of search on a truly imaginative level. What if?